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Your Radio Station is Not Different Enough
There’s differentiation – and then there’s meaningful differentiation. Real differentiation. Most of what passes for differentiation in...
mramsey1
Apr 7, 2011


Why Social Sign-in is Radio’s Future
If you have ever logged on to a site and skipped the registration process by clicking the Facebook log-in button, then you have used a...
mramsey1
Apr 6, 2011


Will Digital Success Cannibalize My Ratings?
Let’s suppose you create a great digital experience on your platform – maybe a great personalized version of your station or a customized...
mramsey1
Apr 5, 2011


How Obama can Improve your Website
With the launch of the Obama reelection website, the Presidential political season is now in full swing. Take a close look at the home...
mramsey1
Apr 3, 2011


One Radio Council’s Dumb Attempt to Reposition Pandora
Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well,...
mramsey1
Apr 2, 2011


5 Questions to Dramatically Improve your Digital Platform
It’s not a website, it’s a platform. Or at least it should be. What’s the difference between a website and a platform? And how do you...
mramsey1
Mar 29, 2011


What Your App Gets Wrong
“There’s an app for that.” You’ve heard that phrase countless times. But there’s an important lesson wrapped up in that phrase. Consider...
mramsey1
Mar 28, 2011


Is Radio a Digital Laggard?
That’s what Inside Radio reports, based on a new Borrell Associates study: In what may best be described as a digital wake up call,...
mramsey1
Mar 28, 2011


Radio Thinking is not Platform Thinking
Recently CNN’s Fareed Zakaria spoke with Sony Chairman Howard Stringer about Japan’s post-crisis economic recovery. In the context of...
mramsey1
Mar 24, 2011


The Most Important Question you should ask about your Radio Brand’s Website
“What should I do with my website?” That’s one of the most common questions broadcasters ask. And it’s quickly followed by “Can you show...
mramsey1
Mar 22, 2011
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