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How to Monetize Your Podcast
What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...
mramsey1
Oct 12, 2014


The Secret of Howard Stern
Bob Lefsetz penned a great piece in praise of Howard Stern recently. I recommend you check it out. It’s great not simply because he hits...
mramsey1
Oct 9, 2014


If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
mramsey1
Oct 8, 2014


Radio: What Happened to BIG?
A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference...
mramsey1
Oct 7, 2014


Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
mramsey1
Oct 6, 2014


Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again
It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real...
mramsey1
Oct 3, 2014


Proof that Terrestrial Radio Can Make Money Streaming
I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is...
mramsey1
Sep 29, 2014


Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way
Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...
mramsey1
Sep 24, 2014


Why Content Matters More than Technology
Worried about technology crowding out your radio brand? Freaked out about the car dashboard and the latest mobile gadget? Maybe you...
mramsey1
Sep 24, 2014


What is Radio’s “Fair Share” of Revenue?
“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...
mramsey1
Sep 22, 2014
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