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How to “Fame”
Think fame isn’t a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A...
mramsey1
Dec 16, 2015


What if Christmas Music on Radio Isn’t Popular After All?
The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...
mramsey1
Dec 14, 2015


Why Data Caps Don’t Matter for Audio
Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio...
mramsey1
Dec 12, 2015


What Radio Can Learn from TV
…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for...
mramsey1
Dec 11, 2015


What YOUR Media Brand Can Learn from TheBlaze
What lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely...
mramsey1
Dec 4, 2015


5 Critical Media Trends for 2016
5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas,...
mramsey1
Dec 3, 2015


How to turn Brands into Podcasters
I knew this would happen. And I’m not surprised that it’s originating from podcast networks rather than radio broadcasters. I’m talking...
mramsey1
Dec 2, 2015


Forget about Share-of-Ear
“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...
mramsey1
Nov 30, 2015


Why Slacker is Radio’s Best-Kept Secret
How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of...
mramsey1
Nov 19, 2015


Radio Social Media Managers Are Near Tears
Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...
mramsey1
Nov 17, 2015
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