Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research...

Inside the Epic Battle for Media’s Future. And… How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the...

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than...

Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you...

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...

Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...

Audio advertising sucks. It just does. Face it. But it doesn’t have to.Audio advertising sucks. But it doesn't have to. #hivio Click To...

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be...

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...

In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually,...

I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier...