mramsey1Jan 19, 2014Buying Pandora can Increase Your Radio Station’s RatingsYes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently)...
mramsey1Jul 11, 2013Once Upon a Time in the Land of PPMAre you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
mramsey1Mar 4, 2013Radio has only Two Paths – and “Local” isn’t OneToday Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...
mramsey1Aug 28, 2012Radio’s Ridiculous Debate about Streaming – Part 1The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...