WAVVE – A New Solution to Make Audio Viral
It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio...
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mramsey1
- Oct 11, 2017
Inside the Exorcist is Top 10 on Apple Podcasts
If you haven’t checked out Inside the Exorcist, now’s the time. The series is in the top 10 on Apple Podcasts (as of this writing). And...
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mramsey1
- Sep 27, 2017
AM Radio: With Friends Like This…
Everybody loves AM radio, right? Everybody needs AM radio, right? Hmm. Maybe not. Imagine a world where a new auto model dispenses with...
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mramsey1
- Sep 26, 2017
Introducing The Amazing New Podcast: “Inside The Exorcist”
I was floored by the amazing reception to Inside Psycho a few months ago, and I am now very proud to introduce to you my second...
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mramsey1
- Sep 19, 2017
Radio’s Streaming Effort May Be Screwed – Part 2
Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a...
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mramsey1
- Sep 18, 2017
Radio’s Streaming Effort May Be Screwed – Part 1
It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other...
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mramsey1
- Sep 6, 2017
Here’s How Your Radio Company Can Make Some Money This October
Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and...
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mramsey1
- Aug 14, 2017
Is The Radio Industry Too Selfish?
For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have...
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mramsey1
- Aug 9, 2017
Radio: How Good You Are Matters
FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of...
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mramsey1
- Jul 31, 2017
The Problem With Podcasting is NOT Discovery
If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content:...
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mramsey1
- Jul 18, 2017
Media Unplugged: Pandora’s Prospects – Gloomy
Pandora’s prospects: Gloomy. And… Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire...
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mramsey1
- Jun 29, 2017
“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
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mramsey1
- Jun 28, 2017
“Radio is Shrinking, Give the Advertisers What They Want”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...
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mramsey1
- Jun 22, 2017
Access To Your Radio Station Is Not Enough
This one is going to upset some of you, so get ready…. Recently I did some research where listeners were asked what platforms they...
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mramsey1
- Jun 21, 2017
Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
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mramsey1
- Jun 16, 2017
Let’s Face It: Your Advertising Sucks
So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....
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mramsey1
- Jun 14, 2017
Media Unplugged: Will the Curtain Come Down on Movie Theaters?
Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why...
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mramsey1
- May 30, 2017
Will There Be A Netflix Of Podcasts?
What upfronts reveal about the TV business. And… Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone...
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mramsey1
- May 2, 2017
This Is How Long Your Podcast Should Be
At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than...
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mramsey1
- Apr 28, 2017
6 Reasons Your Station Should Do Perceptual Research
Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...
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