mramsey1Feb 27, 2012Which is Better? PPM or Diary?Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...
mramsey1Feb 10, 2012Arbitron’s Small Sample Problem – it’s Worse than you ThinkIt’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
mramsey1Jan 18, 2012How to Brand Like a Rock StarSteve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called...
mramsey1Dec 19, 2011Arbitron doesn’t like Audience Estimate ComparisonsCan you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...