WAVVE – A New Solution to Make Audio Viral
It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio...
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mramsey1
- Nov 22, 2016
hivio 2016: How Radio Can Make a Real Difference in Local Communities
During this week of Thanksgiving (and in the spirit of giving thanks), I wanted to share with you one of the most important conversations...
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mramsey1
- Sep 5, 2016
hivio 2016: How to Get Your Fans to Share Your Digital Audio
Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how....
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mramsey1
- Aug 17, 2016
This Will Revolutionize Radio Ad Sales
If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...
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mramsey1
- Jun 1, 2016
hivio Streams LIVE on Thursday at 1pm PT!
hivio – the audio future festival – begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE. This is the only...
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mramsey1
- Feb 23, 2016
Media Unplugged: Will Media Unicorns Go Extinct?
Will media unicorns go extinct? And… Are platform businesses eating the world? It’s episode 37 of Media Unplugged with branding authority...
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mramsey1
- Dec 20, 2015
Can Taylor Swift Save Apple Music?
Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go...
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mramsey1
- Apr 28, 2015
The Dawn of Audio UpFronts
If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...
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mramsey1
- Jan 7, 2015
Inside Facebook’s Aggressive Move into Video
What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where...
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mramsey1
- Sep 17, 2014
How Broadcasters Can Monetize Their Mobile Apps
I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so...
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mramsey1
- Aug 5, 2014
Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin
If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place?...
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mramsey1
- Apr 5, 2014
Radio’s Spot on the New Dashboard – Time to Do a Deal?
This past week I had a conversation with someone knowledgeable in the auto technology space: “The dash is getting crowded and...
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mramsey1
- Mar 3, 2014
What Apple’s CarPlay Means for Radio
By now you’ve heard about Apple’s new CarPlay platform which is gearing up for battle with Google’s Open Automotive Alliance, not to...
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mramsey1
- Aug 12, 2013
What ESPN’s Franchise Business Means to You
Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it...
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mramsey1
- Aug 20, 2012
What if Listeners Don’t Want to “Engage” with your Radio Brands?
There’s this assumption in digital-land that everybody wants to “engage.” That “engagement” is the ultimate goal of all digital...
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mramsey1
- Oct 3, 2011
4 Ways to Improve Your Station’s Website
Here are four key things that will instantly improve your station’s website: Stuff that’s compelling (no, I mean compelling) Bite-size...
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mramsey1
- Oct 27, 2010
Give your Audience Something to Do
“We’re doing a better job at selling what we have online than having content online worth selling.” That sums up the comment one of...
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