top of page
Search
mramsey1
Sep 19, 2012
I’m Going to Stage a Secret Radio Meeting
…much like the one being staged in “secret” at the NAB Radio Show right now. And like that meeting, the purpose of mine is to plot...
0 views0 comments
mramsey1
Jun 4, 2012
Radio is “Almost Invisible” to the Internet
Michael Robertson is best known as the founder of digital music pioneer MP3.com, but today he has an exciting new project, DAR.FM, that...
1 view0 comments
mramsey1
May 8, 2012
Pandora: Internet Radio Growth coming from AM/FM
So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton’s Mike...
3 views0 comments
mramsey1
May 3, 2012
Target’s Dilemma Shows the Way for Radio
On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering....
5 views0 comments
mramsey1
Apr 30, 2012
A Chilling Measure of How Listeners see Pandora vs. Radio
A recent Jacobs Media research finding noted that 43% of Pandora users say the service should be considered “radio” while 49% say it...
1 view0 comments
mramsey1
Apr 26, 2012
What “Local” REALLY Means (and it’s not what you think)
“Local, local, local.” It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to...
4 views0 comments
mramsey1
Apr 14, 2012
The Future of AM Radio
Radio Ink made a classic mistake last week when it celebrated the strength of AM radio by trumpeting the financial success of the top...
3 views0 comments
mramsey1
Apr 5, 2012
Surprise! Advertisers want Results and Tracking!
That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this...
2 views0 comments
mramsey1
Mar 13, 2012
Radio is not “Just About Radio”
Of course Pandora “isn’t just about radio,” but nor is radio “just about radio.” Is it “about radio” when your station monetizes a daily...
1 view0 comments
mramsey1
Mar 8, 2012
Time to Trash Pandora?
The rhetoric is heating to the boiling point, and I think it’s about time to throw a bit of cold water on it. I’m talking about Pandora –...
1 view0 comments
mramsey1
Feb 28, 2012
SiriusXM is Stealing Your Fans
It’s largely off the radar for most broadcasters but I have noticed something interesting in the past year or so: Satellite radio is...
2 views0 comments
mramsey1
Feb 17, 2012
The Limits of Personalization
Okay, so I have weird tastes. I’m the guy whose favorite dishes in restaurants are discontinued for lack of interest. And my music...
2 views0 comments
mramsey1
Jan 18, 2012
Pandora at 125 Million
No matter how many or how few listeners are tuned to Pandora at any given moment, 125 million registered users is a whole lot. Think of...
2 views0 comments
mramsey1
Dec 20, 2011
R.I.P. Arbitron’s Total Audience Measurement
Earlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be...
6 views0 comments
mramsey1
Dec 19, 2011
Arbitron doesn’t like Audience Estimate Comparisons
Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...
9 views0 comments
mramsey1
Nov 28, 2011
Pandora is Moving on Local Radio Revenue. Everybody Freak Out!
Pandora’s chasing local ad dollars. Everybody freak out! I know and like Pandora critic Mary Beth Garber, but it’s time for the critics...
3 views0 comments
mramsey1
Nov 1, 2011
What’s the Future of Radio in Cars?
What will the dashboard look like in the car of the very near future? And what will radio look like there? Those are some of the...
2 views0 comments
mramsey1
Oct 31, 2011
Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
4 views0 comments
mramsey1
Oct 27, 2011
Who cares about “Total Audience Measurement”?
“Total Audience Measurement” (TAM). That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform...
19 views0 comments
mramsey1
Oct 26, 2011
What’s Wrong with Radio Advertising?
What’s the biggest problem with radio advertising? It’s that everybody in the message pipeline – from advertiser to broadcaster to...
2 views0 comments
bottom of page