Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
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mramsey1
- Aug 7, 2011
Where is Radio (Online and On-Air) Headed?
Recently the good folks at Spacial Audio Systems interviewed me about all kinds of issues related to the trajectory of online (and...
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mramsey1
- May 2, 2011
Strategies to Monetize Your Digital Assets Now
What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
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mramsey1
- Apr 12, 2011
Online Radio just became More Legit
Last week the Media Rating Council bestowed their accreditation on Triton Digital Media’s (formerly AndoMedia’s) measurement platform for...
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mramsey1
- Feb 25, 2011
A Tale of Two Streaming Brands
In the past few weeks I have connected with two wildly different broadcasters. Both were smart and skilled with successful radio stations...
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mramsey1
- Nov 8, 2010
12 Satisfying Seconds of Advertising
So I’m listening to Pandora on my home audio/TV system via my Blu-Ray DVD player. I was tuned in for about an hour as I read a book,...
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mramsey1
- Sep 10, 2010
Simulcast your Spots on Radio and Online? Don’t.
Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the...
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