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MARK RAMSEY MEDIA

From Radio Promotion to Talk of the Town

May 10, 2011

From Radio Promotion to Talk of the Town

When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er… US ?3.3, who “lost the 9” in their station name and are on a hunt to recover it with the help of the Ft. Wayne community. This is a story, not simply a promotion. And one which invites interest and participation (what the digital folks call “engagement”) from thousands of listeners. It is a campaign woven across every platform, even including

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Lee Abrams says “It’s Time to Fight the Content War”

May 4, 2011

Lee Abrams says “It’s Time to Fight the Content War”

Last Friday I anchored a roundtable of industry leaders to talk about the future of radio. It was the kickoff to the All Access Worldwide Radio Summit (you can watch a replay of the webcast here). I asked the participants to cook up some of they key themes they see on radio’s horizon. Today, with his permission, I wanted to share with you the contributions of one of those industry leaders: Lee Abrams. Lee is a legend in radio, of course, and he is most recently Former Chie

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Your Radio Station is Not Different Enough

Apr 8, 2011

Your Radio Station is Not Different Enough

There’s differentiation – and then there’s meaningful differentiation. Real differentiation. Most of what passes for differentiation in radio (or on the supermarket shelf, for that matter) is not differentiation at all. Rather, these are shades of sameness. And in the eyes (and ears) of consumers the stark differences that mean so much to you and me are invisible (and inaudible). So how do you create not just difference but meaningful difference? Watch this video and find o

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Guy Kawasaki knows how to make Radio Enchanting

Mar 8, 2011

Guy Kawasaki knows how to make Radio Enchanting

Guy Kawasaki is one of the most widely read and respected voices on the digital frontier. He’s an entrepreneur, marketing guru, one-time Apple chief evangelist, and author of ten books (most of which I have read), including his newest, Enchantment: The Art of Changing Hearts, Minds, and Actions Watch the video of our conversation here. An abbreviated transcript is below, but the video is richer and funnier, too. Prefer audio? Try this: Audio clip: Adobe Flash Player (versi

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The Science of Social Media

Feb 3, 2011

The Science of Social Media

Here’s a great video of social media scientist Dan Zarella with a great overview of some of the facts underlying social media. Dan is also author of The Facebook Marketing Book How do you get ideas to spread? What kind of ideas do spread? Great advice here not only for marketing with social media but for marketing, period. #radio #hear20 #broadcasting #markramsey #Media #socialmedia #facebook #marketing #radioindustry #danzarella #viral #markramseymedia #hear2com

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The Secret to Attracting Attention

Jan 28, 2011

The Secret to Attracting Attention

“The key to getting and holding attention is having something new happen continually.” So writes Nancy Duarte in her terrific book Resonate: Present Visual Stories that Transform Audiences What are you doing to earn attention? Remember, attention is earned, not forced. Promotion may be designed to result in attention, but attention is the audience’s gift to you, not a toll you levy on them that they are forced to pay. People must give it willingly and only because you deser

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What Broadcasters can learn about Culture from Zappos

Jan 22, 2011

What Broadcasters can learn about Culture from Zappos

Culture is central to fabulously successful online retailer Zappos. And that culture has grown from the company’s foundational core values: 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More With Less 9. Be Passionate and Determined 10. Be Humble

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Dec 7, 2010

Smarter, Faster, Cheaper Marketing Strategies for your Media Brand

David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and cheaper. David’s blog, The Rise to the Top, is a wealth of useful information on how to do just that, and he has written a brand new book: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business How can a media brand leverage the power of technology and social media to ramp up its influence? Watch t

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You’re in the Experience Business

Nov 5, 2010

You’re in the Experience Business

If the average broadcaster (and I mean the average one) ran Starbucks, what would that experience be like? Would it be even remotely like the one in your own neighborhood Starbucks? I strongly suspect that the average broadcaster would be providing the same coffee varieties they offered when they first tasted success years ago. They would be doing the same promotions, assuming they had the budget to do any promotions at all. The decor inside the store would be unchanged. They

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How to be “Different” – Part 2

Sep 29, 2010

How to be “Different” – Part 2

Youngmee Moon is the author of Different: Escaping the Competitive Herd This is the second and final part of our conversation. You can read part one or check out the complete audiocast here. You can also subscribe to all the Mark Ramsey Media podcasts at iTunes. Youngmee, you’re saying that just because we can measure a difference doesn’t mean that difference is meaningful to consumers. Exactly. That’s exactly right. You see that every day in so many categories where market

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How to be “Different” – Part 1

Sep 28, 2010

How to be “Different” – Part 1

Youngmee Moon is the author of Different: Escaping the Competitive Herd This is a truly enlightening conversation, and you can catch the whole think via this audiocast. Today I will share the first of our two-part conversation in edited form. Listen to our entire conversation here (it’s worth it) – or subscribe to all the Mark Ramsey Media podcasts at iTunes. Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version

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Radio’s Social Media Lessons from Hollywood

Sep 2, 2010

Radio’s Social Media Lessons from Hollywood

Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of the stars of the movie and you send it to your friends? That was the work of Gordon Paddison. What about the social hubbub surrounding Peter Jackson’s Lord of the Rings, one of the most popular movie franchises of all time? That, too, was the work of Gordon Paddison. Gordon is the head of a company called Stradella Road, a branding and market

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Aug 17, 2010

A Brand is a Box of Mystery

Would this be another long-since-robbed tomb? Would it contain anything at all? Carter peered into the hole. “Can you see anything?” asked Carter’s sponsor. “Yes,” he said, frozen, as countless gold objects shimmered in the dim light of the candle. “Wonderful things.” It’s not just the amazing beauty and splendor and wealth of King Tut’s tomb that made and makes it so magical. It was also the mystery, the suspense, the unknown of Howard Carter’s amazing find that held the

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Jul 28, 2010

Branding Lessons for Radio from Comic-Con

In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were there. And so were K-Rock’s Kevin & Bean, broadcasting live from a parking lot. I’m talking about Comic-Con, ground zero for everything buzz-worthy in pop culture. I stopped by Comic-Con last week and picked up two key lessons in branding that are applicable to any (and every) broadcaster. Watch this short video to discover what they are: And

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Ten Steps to Grow your Audience

Jul 22, 2010

Ten Steps to Grow your Audience

1. Understand what consumer problem you solve You’re not simply a radio station full of music that everyone can agree on. You’re a solution to the problems of your audience. What problem or problems do you solve? Are you the spot for them to hear their favorite music? Or new music? Or great background while they’re working? Or the place to keep them company in the car? Or the place they turn to for an update on news or weather? Or the spot they pick for a laugh every

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Brands will not just be Media, they will be Entertainment

Jun 30, 2010

Brands will not just be Media, they will be Entertainment

I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are media you don't need to advertise on as much media). But now I'm going to take the argument even further. Because I think brands are going to move beyond media. Brands are going to be entertainment. I'm not talking about brands spending ad dollars on entertainment events or hosting entertaining promotions or wrapping their logo around an enter

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How to become a Social Media Magnet

Jun 29, 2010

How to become a Social Media Magnet

Richard Laermer is a social media powerhouse. Whether it’s regarding his best-selling books (including Punk Marketing: Get Off Your Ass and Join the Revolution RLM Public Relations, his contributions to the Huffington Post, or his latest effort, HowToFame, social media is the bloodstream that nourishes all these projects. How did Richard become a social media magnet, and how can you do likewise? That’s the subject of this short interview. Are we too quick to focus on monetiz

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Jun 15, 2010

Let’s Cut the Crap: Radio starts with People and Content

If you've been waiting for a major broadcaster to say what everyone in any wing of the entertainment industry knows – that entertainment media begin and end with people and content – then get ready for a treat. It's time to talk back to the bean-counters. It's time to remind your lenders that the only reason you're worth lending to is because audiences – real people – care about and connect with the people behind your mics and the content that wraps around them. This is not

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