mramsey1Sep 5, 2013The Hunger Games You Are Not, RadioSince then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...
mramsey1Jul 30, 2013Lessons for Radio from a World-Class Brand: The San Diego ZooWhat could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this...
mramsey1Jul 11, 2013Once Upon a Time in the Land of PPMAre you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
mramsey1Jan 30, 2013Is Your Radio Brand a Commodity?Commodities are the sad sacks of marketing. And brandSTOKE today has a great post on how to tell if your product – even your radio...