Media Unplugged: Disney Wants Fox: Now What?
Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus,...
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mramsey1
- Aug 15, 2016
Podcasting is Going to be Big Business
There’s lots of chatter about podcasting today – from hobbyists, from fans, and from the companies deeply embedded in the space. But all...
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mramsey1
- Feb 8, 2016
No AM Radio? Automakers Should Listen To Their Customers
Now I am as pro-technology as anyone you’ll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because...
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mramsey1
- Nov 30, 2015
Forget about Share-of-Ear
“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...
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mramsey1
- Sep 20, 2015
Listeners are Blocking Radio Ads
Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the...
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mramsey1
- Jun 25, 2015
Lessons for Audio from Big Brands – Tom Asacker at hivio 2015
It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom...
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mramsey1
- Jan 14, 2015
Your Audio Advertising Needs to be More Human
Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep...
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mramsey1
- Apr 21, 2014
Radio Listeners: Is “Free” All That Matters?
“When it comes to mobile devices, we need to remind listeners that radio is FREE – that its use does not sap so much precious battery...
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mramsey1
- Feb 26, 2013
Radio asks the Wrong Questions
“What’s the future of radio?” “How does radio compete against Pandora et. al.?” “How can we get FM on mobile devices?” “How do we stay in...
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mramsey1
- Dec 6, 2012
Radio, It Begins with a Problem…
Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective,...
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mramsey1
- Oct 3, 2012
Consumers Don’t Care about your Messages
There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....
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mramsey1
- Apr 23, 2012
Do you Talk to your Listeners?
“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...
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mramsey1
- Nov 16, 2011
An FM Chip in a Mobile Phone isn’t “Me”
Will FM radio ever end up pre-installed in mobile phones in the US? I doubt it, because consumers aren’t asking for radio to be built...
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mramsey1
- Jul 7, 2010
Radio’s Competitive Advantage in a Digital World: It’s the Megaphone
This is a segment from my presentation at the recent Radio Ink Convergence conference. In this portion, I highlight the key way in which...
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mramsey1
- May 21, 2010
Is the Radio “Industry” Dead?
More than one radio "industry." There will be the folks who see the world through the lens of 1999. These are the people who see nothing...
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