mramsey1May 17, 2012Facebook is No Waste of Marketing Dollars“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it....
mramsey1Feb 23, 2012The New Face(book) of AdvertisingChanges are coming to the capabilities of advertising on Facebook. From Fast Company: First, Facebook is making the new ads social by...
mramsey1Feb 20, 2012Don’t Simulcast your On-Air and Online Radio SpotsTalk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...
mramsey1Feb 10, 2012Arbitron’s Small Sample Problem – it’s Worse than you ThinkIt’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...