Facebook is No Waste of Marketing Dollars
“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it....
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mramsey1
- Feb 23, 2012
The New Face(book) of Advertising
Changes are coming to the capabilities of advertising on Facebook. From Fast Company: First, Facebook is making the new ads social by...
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mramsey1
- Feb 20, 2012
Don’t Simulcast your On-Air and Online Radio Spots
Talk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...
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mramsey1
- Feb 9, 2012
Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
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mramsey1
- Jan 4, 2012
Tell the Second Story
Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...
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mramsey1
- Dec 13, 2011
What Matters When the Spots Come On?
I’ve been on vacation in a remote corner of India, so you’ll forgive me for not paying more attention to the recent Coleman study of the...
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mramsey1
- Nov 28, 2011
Pandora is Moving on Local Radio Revenue. Everybody Freak Out!
Pandora’s chasing local ad dollars. Everybody freak out! I know and like Pandora critic Mary Beth Garber, but it’s time for the critics...
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mramsey1
- Oct 31, 2011
Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
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mramsey1
- Oct 27, 2011
Who cares about “Total Audience Measurement”?
“Total Audience Measurement” (TAM). That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform...
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mramsey1
- Oct 26, 2011
What’s Wrong with Radio Advertising?
What’s the biggest problem with radio advertising? It’s that everybody in the message pipeline – from advertiser to broadcaster to...
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mramsey1
- Oct 17, 2011
Is Cost-Per-Point the Enemy of Radio Innovation?
This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation...
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mramsey1
- Oct 16, 2011
How to Innovate the Radio Experience
Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major...
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mramsey1
- Sep 29, 2011
Kroger’s Agency is Foolish
From Radio-Info: TRI has a copy of this email from the Kroger agency – “Hello radio partners, a couple weeks ago I had sent out a request...
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mramsey1
- Sep 18, 2011
What are Radio’s “Great New Ideas”?
You have probably heard about the changes at Netflix. One company is now becoming two, with the original brand providing the streaming...
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mramsey1
- Sep 6, 2011
Ad Guru John Winsor says Radio Needs a New Business Model
John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...
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mramsey1
- Jul 20, 2011
Leave the Digital Strategy to Muggles
Recently, Roy Williams, the “Wizard of Ads,” had this to say in the print version of Radio Ink: I strongly believe radio should not look...
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mramsey1
- Jul 5, 2011
What is Your Audience REALLY Worth?
What’s the point of having an “audience”? If it’s to sell that audience as faceless, nameless ears and eyes in bulk to advertisers, then...
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mramsey1
- Jun 29, 2011
How the Ad Industry is Preparing for a Digital Future
Recently Mashable covered five ways the ad industry is prepping for a digital tomorrow. Drawing from their piece, I’m going to cover two...
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mramsey1
- Jun 28, 2011
A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
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mramsey1
- Jun 10, 2011
A Lesson for Radio from Condé Nast
What can you say about publishing companies which create apps that have little or nothing to do with the publications they publish? You...
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