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Navigating Radio’s “New Normal” – A Conversation with Seth Godin
Seth Godin is a well-known marketing sage and the author of many books, including Purple Cow, New Edition: Transform Your Business by...
mramsey1
Jan 25, 2010
Is Radio just “Radio,” or is it something Bigger?
Yesterday I visited a yoga studio called YogaGlo in Santa Monica with my wife. But this wasn't any yoga studio. This one had a video...
mramsey1
Jan 17, 2010
Radio’s Music Paradox
If an iPod and any other old mp3 player can play all the same songs and play them just as well, what makes an iPod infinitely more...
mramsey1
Jan 17, 2010


Lessons for Radio from Avatar
So what lesson is there in all this for those who create radio? It's dangerous to generalize, of course, when we're talking about what...
mramsey1
Jan 12, 2010


TwistImage’s Mitch Joel talks to Seth Godin about “What Matters Now”
Both Mitch and Seth have been featured in interviews here at hear2.com. Here's Mitch's chat with Seth about his great new e-book and...
mramsey1
Dec 28, 2009
Radio’s essential element: Courage
It's not often that a plane can teach a good lesson, but this one does. And it's one every broadcaster should heed. Watch this video, and...
mramsey1
Dec 20, 2009
Radio’s Problem isn’t Listeners, it’s Advertisers
Today Inside Radio reports "Technology fatigue may be pushing listeners to return to radio." It turns out that people aren't turning off...
mramsey1
Dec 14, 2009


Media Predictions for 2010
In 2010, says eMarketer, look for an accelerated movement of ad dollars from traditional destinations to digital ones. And, eMarketer...
mramsey1
Dec 14, 2009
Pandora – built into your next car, and bundled into its price
This is something I have predicted for some time (not because I'm so smart, but because it's so obvious), and I'm not the only one. From...
mramsey1
Dec 10, 2009


Apple + Lala = Radio
As Wired notes, Lala sells pre-paid chunks of music as credits rather than individual songs (although they sell those, too). Users pay...
mramsey1
Dec 5, 2009
As we prepare for Thanksgiving…
One of the most popular parts of my recent book Making Waves: Radio on the Verge is the very last page. Now, as we prepare for...
mramsey1
Nov 24, 2009
Last.fm hits XBOX Live
Want a taste for a rich "radio" experience that fits its medium like a glove? Sample CBS-owned Last.fm on XBOX Live – or watch this...
mramsey1
Nov 21, 2009
A Peek into Radio’s Digital Future with Triton Media’s Jim Kerr
Where is the radio industry as the digital world transforms the media around us? And where does radio need to go? These were just two of...
mramsey1
Nov 20, 2009
The Problem with Vid Cameras in a Radio Studio
Let me first say that I positively, absolutely think radio should have many more video elements to their digital strategies, including...
mramsey1
Nov 19, 2009
When Users Control the Radio, Buzz Happens
Here's a cool interview with Jelli founder and CEO Mike Dougherty about his new service that amps up the game aspect of radio by giving...
mramsey1
Nov 17, 2009


What Radio can learn from Starbucks today…
The bloom may have been shed from the 'bucks, but can the bucks return in a boom? And what takeaways are there for the radio biz? Check...
mramsey1
Nov 16, 2009


The Content-Centric Universe
Here's my favorite graphic on how media is viewed from the only perspective that matters, the one belonging to the consumer: And here's...
mramsey1
Nov 16, 2009
Radio’s New Online Marketing Model
A new IAB and Bain study illustrates the shape of media companies to come. If, that is, we are to follow the desires and needs of...
mramsey1
Nov 12, 2009
The Value of Being Loved
Last week Nielsen released a study by the "Council for Research Excellence" which observed several hundred people over two days to...
mramsey1
Nov 8, 2009
The Most Important Thing You’ll Read about Radio’s Future This Year
Don't read this if you don't care about radio's future or if you're counting down the days to your retirement. Every now and then some...
mramsey1
Nov 2, 2009
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