Last.fm hits XBOX Live

Want a taste for a rich "radio" experience that fits its medium like a glove?

Sample CBS-owned Last.fm on XBOX Live – or watch this video.

This is an example of something I talk about all the time:  When you switch media (in this case – web to XBOX, but in our case – audio-only to a mix of audio, video, and interactivity) you also switch the content itself to something matched to that medium.

As radio transforms down new digital pathways that would be good to keep in mind.

We're not absent opportunities, folks.