mramsey1Nov 2, 20119 Ways to Transform Your Radio BrandYou can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE. The...
mramsey1Oct 31, 2011Why Simulcasting Ads on Radio Streams is DumbYesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
mramsey1Oct 27, 2011Who cares about “Total Audience Measurement”?“Total Audience Measurement” (TAM). That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform...
mramsey1Oct 19, 2011Radio’s Crisis of “Why”The best brands in any category generally exist for a reason – a good reason. A reason that matters – deeply – to the consumers, patrons,...