It's about more than your radio station's website, folks. It's about the radio station that happens to be owned by the owners of the...

From MediaPost: The problem: auto, financial, retail and real-estate businesses that generate more than half of local media advertising...

It should be. That's what a new report from BIGresearch says (reported by MediaPost). According to a recent analysis of BIGresearch's...

It's in an embryonic stage but it's possible that in the not too distant future many of the ads funneled into your TV will be addressable...

From MediaPost: Advertising revenues are expected to plateau or decrease during the recession now underway, but one category–local...

This past week I heard several stories of frightened radio managers cutting back initiatives in order to focus efforts on the shrinking...

From the Center for Media Research: According to a new report by the Online Publishers Association, local media sites hold a distinct...

How to make better billboards, period. Here are six pointers (but go here for much more detail): 1. Make it visual 2. One board, one...

The most important sentence you will read this year: We’re much more interested in measuring engagement and attaching a monetary value to...

From Radio One: Radio One Houston…is pleased to announce ACCOUNTABILITY[ONE], our top of the line scheduling and ratings verification...

From Roy Williams, the “Wizard of Ads”: If you (1.) make exactly the same offer on radio as in the newspaper, and (2.) spend exactly the...

From IDC via MediaPost: According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis,...

Marketers are continuing to put their ad dollars online at the expense of print advertising, according to a survey report from Eloqua...

I talk a lot nowadays about the rise of accountability in advertising, even as radio remains obsessed by “reach,” which rarely promises...

Why don’t more of our sessions on radio’s future focus on the accountability issue? And no, I don’t mean proving that spots ran and when...

Here’s a great piece on how to use audio to build brand identity. Audio – that element that the radio industry should be the world...

So let’s conduct an exercise. I’m a merchant in San Diego. I have no experience with radio before but would like to advertise there. So...

So let me understand this strategy. It’s “music radio that’s mostly music.” Meaning we’re apologizing for the fact that it’s not really...

From Radio Ink: The Southern California Broadcasters Association and marketers’ trade organization thinkLA jointly presented a powerhouse...

eMarketer outlines three big trends in what I think is a hugely important article. Trend 1: …[as online] ad networks continue to grow and...