mramsey1Jul 5, 2011What is Your Audience REALLY Worth?What’s the point of having an “audience”? If it’s to sell that audience as faceless, nameless ears and eyes in bulk to advertisers, then...
mramsey1Jun 29, 2011How the Ad Industry is Preparing for a Digital FutureRecently Mashable covered five ways the ad industry is prepping for a digital tomorrow. Drawing from their piece, I’m going to cover two...
mramsey1Jun 28, 2011A New Solution to Power Local Advertising for RadioHow much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
mramsey1Jun 21, 2011The Problem is Radio’s Business ModelThe more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the...