What’s the point of having an “audience”? If it’s to sell that audience as faceless, nameless ears and eyes in bulk to advertisers, then...

Recently Mashable covered five ways the ad industry is prepping for a digital tomorrow.  Drawing from their piece, I’m going to cover two...

How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...

The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the...

What can you say about publishing companies which create apps that have little or nothing to do with the publications they publish? You...

One of my regular themes is that broadcasters must do a much better job of monetizing the conversation – the relationship – they have...

“We have to drive more traffic to our site!” How many times have we heard that – or said it? Why is this our goal?  Well, maybe it’s...

Some weeks ago I asked Seth Godin why radio has anything to worry about given its remarkable level of near-ubiquitous usage, its enviable...

From MediaPost: Streaming music is as common a practice as streaming video, with Gen Y spending an average of two hours and 40 minutes a...

Last week I wrote that Pandora is, without any doubt, a radio substitute in the ears of the audience who might consume both. In one sense...

Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it?  Do they follow the rules?  Do they...

It has been sneaking up on us for some time, but now the trajectory of the trend is crystal clear:  The end of the “radio industry” is...

Years ago, I invited author and technology guru Guy Kawasaki to speak before a group of broadcasters.  The heart of his message was this...

Oddly enough, the future of local radio revenue is outlined in an Ad Age piece about the future of local TV revenue. Writes Ad Age:...

From Inside Radio: Where does radio fit in the marketing universe? Radio needs to see itself as one part of the larger media world if it...

Two things separate the way online radio works in the US from the way it tends to work internationally. First, there’s far more...

So I’m listening to Pandora on my home audio/TV system via my Blu-Ray DVD player. I was tuned in for about an hour as I read a book,...

Tom Asacker is one of my favorite marketing change-makers.  He is a popular speaker around the world and works directly with the...

Sometimes the NAB doesn’t understand the future of its own industry. I’m referring to one point written by NAB to Radio Ink and following...

Blockbuster once defined the video business.  Now in bankruptcy, it has shuttered thousands of stores and fired thousands of employees....