mramsey1Oct 19, 2015Interacting with Audio Ads by Voice – XAPPMedia’s Pat HigbieIs “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015,...
mramsey1Oct 11, 2015Why Are You Trusting Your Ratings to Nielsen?I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
mramsey1Sep 20, 2015Listeners are Blocking Radio AdsRecently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the...
mramsey1Aug 13, 2015An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of...