Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015,...

I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the...

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of...

Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....

What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom...

If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...

Interruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...

Is it important for creative to make audio advertising sexy? Okay, not necessarily “sexy,” per se – but seductive, compelling,...

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep...

Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an...

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...

Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...

“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so...

Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the...