From Inside Radio: Google Audio national director of sales Drew Hilles tells Inside Radio “Our main goal is to draw new advertisers to...

Here’s a shockingly out of touch Ad Age column by Al Ries, one of the co-authors of the seminal classic Positioning. Ries complains about...

It’s frightening to recognize how incredibly clueless many top ad agencies are about the realities of the radio industry and the market...

So radio holds onto more than 92% of its lead-in audience during commercial breaks. Is this cause for celebration? Not if the advertiser...

If your clients are advertising on your station’s website (and I hope they are – and not for nothing, either), then how do you value...

From Inside Radio: Zenith predicts Internet advertising will overtake radio within three years. The web should top outdoor advertising in...

I think this is way off base. And I’ll do some speculating of my own. Google is in the business of leveraging content created by media...

From Advertising Age: With not a penny of paid media and in less than a month, “Dove Evolution,” a 75-second viral film created by Ogilvy...

From Media Daily News: [P&G head A.G. Lafley siad the packaged goods giant is] reallocating investments from parts of the communication...

When the conversation turns to advertising options, the menu generally looks like this: Do we do TV, direct mail, or outdoor? It’s a...