mramsey1Mar 7, 2007Google Audio – the OTHER side of the storyFrom Inside Radio: Google Audio national director of sales Drew Hilles tells Inside Radio “Our main goal is to draw new advertisers to...
mramsey1Mar 5, 2007The 22 Immutable Wrong AnswersHere’s a shockingly out of touch Ad Age column by Al Ries, one of the co-authors of the seminal classic Positioning. Ries complains about...
mramsey1Jan 2, 2007Agencies say the dumbest thingsIt’s frightening to recognize how incredibly clueless many top ad agencies are about the realities of the radio industry and the market...
mramsey1Dec 15, 200692% of listeners stay through radio spots? Who cares.So radio holds onto more than 92% of its lead-in audience during commercial breaks. Is this cause for celebration? Not if the advertiser...