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“Three times more [views] than their Super Bowl ad – and it didn’t cost a penny

With not a penny of paid media and in less than a month, “Dove Evolution,” a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows “Ellen” and “The View” as well as on “Entertainment Tonight.” It’s also brought the biggest-ever traffic spike to, three times more than Dove’s Super Bowl ad and resulting publicity last year, according to

And here’s the film:

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