The importance of “stars”

I have long argued that star talent – talent with a national profile – will be key to the future of radio (ironically, just like it was in the ’40’s).

You can copy our music all you want, you can slice and dice channels until you’re blue in the face, but talent is unique and stars are stars.

With that in mind, it’s nice to see Opie & Anthony raise the flag on the Letterman show. A chair on Letterman is absolutely one of the hallmark acid tests for “star” status in the world of radio.

(And yes, I know O&A are on several CBS-owned stations and Letterman is a CBS show, but I think my point is undiminished by the potential of “synergy”)

For those of you who missed it, here’s their appearance:


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