This article is dedicated to anyone trying to name a new radio station.
If you’re settling on the kind of name that makes everyone comfortable, that folks are familiar with and have heard before, then you are travelling down the wrong path.
In fact, if you’re settling period, look no further than Snakes on a Plane.
The name that everyone agrees on is the one that is least likely to generate attention in the marketplace.
Count on it.
What about the names you’re cooking up? Is the front-runner more Snakes on a Plane or more Pacific Air 121?