"What's a good name for my new AC station?" That's the wrong question.  And it is likely to yield a less than optimal answer. So what are...

It’s a simple thing, naming a station, right? We can pick: A) Call letters with a “Z” or a “Q,” thus becoming “Z”-this or “Q”-that B) A...

From Marty Neumeier, author of ZAG A strong name is: 1. Differentiated. It should stand out from competitors’ names, as well as from...

This article is dedicated to anyone trying to name a new radio station. If you’re settling on the kind of name that makes everyone...