top of page

How to Create a Great Brand Name

"What's a good name for my new AC station?"

That's the wrong question.  And it is likely to yield a less than optimal answer.

So what are the right questions to ask when brewing a new brand name?

Here are some.

If you just want the audio, click here.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

And remember, all my video is available on iTunes here.

0 views0 comments
bottom of page