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How to Be Like Mark

Zuckerberg, that is.  Founder and CEO of Facebook.

Fast Company has a great piece on leadership lessons from Zuckerberg, and here is a sampling:

1. Have A Strong Personal Philosophy

“We don’t build services in order to make money,” says Zuckerberg, “we make money in order to build better services. Facebook was not originally created to be a company. It was built to accomplish a social mission–to make the world open and more connected.”

What is your goal?  Is it only to make money by any means necessary?  Or is it something deeper, something significant, something your consumers and partners will embrace as much as you do?  Do you have a social mission? Why not?

2. Give it Time

“I’m here to build something for the long term. Anything else is a distraction'” Zuckerberg said.

Are you in it for the long-term?  Can you dodge the distractions of this week, month, or quarter?

3. Support A Culture Of Innovation

“Things still retain the playful air of a tech development hive, but with an edge,” says Fast Company.

4. Pull, Don’t Push

What Apple and Facebook know and more specifically their founders/CEOs’ Steve Jobs and Mark Zuckerberg have in common is aspirational clarity. They appear to be able to see where the puck will be and into the future of what their market will not just want, but go ga-ga over and then they deliver it. Some may refer to that as their being market makers, but what enables them to make their market is that they can anticipate what will delight their customers and members that those people don’t even know will delight them.

It’s about pull, not push.  Or, as I put it in a recent post, you can’t force people do do anything nowadays, you must attract them like moths to a flame.

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