Who’s using apps and how important are they to our lives? Those and pretty much every other question are answered in this infographic (see source here).
Note that, among other things:
App engagement (as measured by downloads) is much heavier under age 30
Men are more likely to download than Women
The audience is relatively affluent
Games and News are the two most frequently used categories – this should tell you a lot about the types of apps that you should be making (especially you, News/Talk stations)
18% of Pandora downloaders use that app every day
Double-click the image to expand.
