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Consumers Want Relationships Online
Consumers Want Relationships Online from Mark Ramsey on Vimeo.
mramsey1
Jun 19, 2010
Let’s Cut the Crap: Radio starts with People and Content
If you've been waiting for a major broadcaster to say what everyone in any wing of the entertainment industry knows – that entertainment...
mramsey1
Jun 14, 2010


What Radio Doesn’t Understand about Streaming
From Inside Radio: Difficulty monetizing webcasts has some broadcasters pushing for a simulcast rule re-write. As listening to station...
mramsey1
Jun 14, 2010


Are Diaries better than PPM for Radio?
So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...
mramsey1
Jun 12, 2010
Do you help your clients optimize the performance of their ads?
Facebook does. Like this: Hi Mark Ramsey, You've been selected to receive a free optimization! If you would like to participate in this...
mramsey1
Jun 11, 2010
PPM Ratings Horror Stories
Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale? You bet it is. And if it's a tale of ratings...
mramsey1
Jun 10, 2010


Remember when Sirius/XM was a technological advancement?
But in the midst of this growth, Sirius/XM has lost something which has gone virtually unnoticed: Portable units. Maybe these things...
mramsey1
Jun 8, 2010
iTunes – coming to a cloud near you
Yesterday much attention was lavished on Steve Jobs and his announcement of a new and improved iPhone (still and, I would argue, forever...
mramsey1
Jun 7, 2010


Scaling Up Online Radio
In their words, this creates "the first-ever end-to-end technology provider for the streaming marketplace", with content delivery,...
mramsey1
Jun 7, 2010


The Future of Mobile Radio?
At the same time, publicity swirled about the radio industry's efforts to push for radio chips on mobile phones. My belief is that...
mramsey1
Jun 3, 2010
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