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“It’s about Me”
Once upon a time media was something you consumed and somebody else owned, often because a license was granted to them. We talk a lot...
mramsey1
Sep 16, 2010


Get Rid of your Station’s Website
I was searching for a station online the other day and I encountered a website so appallingly bad I braced myself in case this URL...
mramsey1
Sep 15, 2010


The Danger to Terrestrial Radio posed by Internet Radio in Cars
One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That’s one...
mramsey1
Sep 14, 2010


The Future of Online Radio – Talking with Slacker’s Jonathan Sasse
Talk to some broadcasters and they’ll claim that mobile device manufacturers hate online radio because of the bandwidth usage. Not so,...
mramsey1
Sep 12, 2010


Simulcast your Spots on Radio and Online? Don’t.
Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the...
mramsey1
Sep 10, 2010


Meaning Makes Money
“Make money by making meaning.” And the converse applies, too: Make no meaning and you won’t make money. So says Guy Kawasaki in this...
mramsey1
Sep 9, 2010


Getting Sirius about Howard Stern’s Next Step
From Inside Radio: Analysts: Sirius XM “would be fine” without Stern. The satcaster’s high penetration in automobiles and partnerships...
mramsey1
Sep 8, 2010


Yes, I Can Prove Radio Works for Advertisers
“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...
mramsey1
Sep 7, 2010


A Facebook Promotion that’s actually about Ratings
From one of Dial Global’s “Simply About Music” (SAM) affiliates, courtesy of Beau Phillips: There’s a SAM affiliate in Illinois that’s...
mramsey1
Sep 4, 2010
It’s not a Digital-or-Radio either-or thing. It’s Both.
Don’t take my word for it. Take the word of Gary Vaynerchuk, a guy who would not exist in the public spotlight were it not for all...
mramsey1
Sep 3, 2010
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