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Did you bake “Desire” into your Brand?
Recently I caught up with my friend Tom Asacker (who has a great new book coming out, by the way – more about Opportunity Screams in this...
mramsey1
Oct 14, 2010


Is Radio Waving its Future Goodbye?
From Bloomberg: By early next year, Ford Motor Co. will be shipping Fiesta cars with software that operates Pandora via voice controls....
mramsey1
Oct 12, 2010


Is a Smoother Arbitron a Truer One?
From Inside Radio: Look for less ratings bounce as Arbitron implements new panelist expiration rules. Under existing rules, almost 20% of...
mramsey1
Oct 12, 2010


The End of the “Program Director”
The other day I was listening to Fresh Air on NPR. The program was closing and Terry Gross was reading credits when she said something...
mramsey1
Oct 11, 2010


WHY there’s an “App for That”
The best argument for why you – or your clients, for that matter – could benefit from their own branded app is not “because everyone...
mramsey1
Oct 10, 2010


“Being There” is Overrated
From Seth Godin: Ubiquitous distribution is overrated Some industries (like book publishers and analgesic makers) believe that they best...
mramsey1
Oct 8, 2010


Stop the “Local” Insanity
From Tom Taylor: How do you restrict a station’s streaming availability, geographically? Can you make it available just where its...
mramsey1
Oct 7, 2010


Radio Broadcasters are Measuring the Wrong Things
Yes, I get it. We’re addicted to ratings. But treating our digital assets as proverbial red-headed step-children does them – and us – no...
mramsey1
Oct 6, 2010


Make Radio an On-Demand Brand
An “on-demand brand” is one that “recognizes that the Internet [and everything that touches it] has moved from content retrieval and...
mramsey1
Oct 5, 2010


How to Create Something Great
So says author and tech pioneer Steven Johnson in the latest edition of WIRED. Johnson cites a number of examples, from TV (which was too...
mramsey1
Oct 3, 2010
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