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Radio’s Attention Deficit
Why doesn’t radio get more love given (as we’re always reminded) that almost everybody listens to it almost all the time in almost every...
mramsey1
Feb 27, 2011


A Tale of Two Streaming Brands
In the past few weeks I have connected with two wildly different broadcasters. Both were smart and skilled with successful radio stations...
mramsey1
Feb 24, 2011


Getting Inside the Heads of Real PPM Panelists
Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...
mramsey1
Feb 22, 2011


A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
mramsey1
Feb 21, 2011


Inside Pandora’s Evolving Strategy
Will Pandora expand to spoken word (I hate that term passionately) content? Not any time soon, I think. But here’s the take from the New...
mramsey1
Feb 16, 2011


Why Don’t you Solve My Problem, Radio?
Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a...
mramsey1
Feb 15, 2011


The “One Thing” your Radio Station Needs
There’s this assumption out there that if you make every second of your station great, that’s what it takes to bring in the listeners by...
mramsey1
Feb 14, 2011


Everything you need to know about Radio in the new iPhone 5
Rumors are rumors, but patents are real. Whether the technology produced by these patents arrives in the forthcoming iPhone 5 or a later...
mramsey1
Feb 13, 2011


What Broadcasters still don’t Understand about Social Media
Why do so many of your consumers – real people – play in the social media sandbox? It’s not to share your crap. It’s not to receive your...
mramsey1
Feb 11, 2011


Using an iPod in your car just got easier – and better
The ubiquity and ease of use of radio are two of its greatest strengths compared to all the techno-upstarts on the horizon. And, as I’ve...
mramsey1
Feb 9, 2011
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