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Your Program Director has the Wrong Job
Most radio program directors have little or no incentive to develop the station’s digital assets and so these assets go undeveloped. Most...
mramsey1
Jul 6, 2011


What is Your Audience REALLY Worth?
What’s the point of having an “audience”? If it’s to sell that audience as faceless, nameless ears and eyes in bulk to advertisers, then...
mramsey1
Jul 5, 2011


How the Ad Industry is Preparing for a Digital Future
Recently Mashable covered five ways the ad industry is prepping for a digital tomorrow. Drawing from their piece, I’m going to cover two...
mramsey1
Jun 29, 2011


A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
mramsey1
Jun 28, 2011


TV is going Social and Interactive; What about Radio?
It is estimated that 23% of American consumers will own a tablet by 2012 (up from an estimated 12% now). Tablets are built to be...
mramsey1
Jun 27, 2011


Why Radio Needs Video that “Doesn’t Suck”
Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that...
mramsey1
Jun 27, 2011


What Radio REALLY needs to learn from Pandora
So what’s the secret the radio industry needs to learn from Pandora? Is it the importance of personalization or technology or the role of...
mramsey1
Jun 23, 2011


The Problem is Radio’s Business Model
The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the...
mramsey1
Jun 21, 2011


10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
mramsey1
Jun 20, 2011


The Tiny Footprint of Local News Online
The audience for local news online is surprisingly small. From Lost Remote (one of my favorite blogs): A new report commissioned by the...
mramsey1
Jun 19, 2011
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