I don’t always know what to make of Bridge Ratings’ predictions of radio’s future. In part because their sample is gathered from only ten markets, in part because mall intercept is one of their techniques, and in part because they are bold enough to project something as ever-changing as technology all the way to 2020. They also – like any good research company – have a way of updating their projections so the closer you get to the predicted period the more right they’re like