What To Do About Declining Listening for NPR Stations
Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program Director’s Conference (always a great event, by the way). The writeup in Current reports: Average–quarter-hour (AQH) listening during morning drive time has dropped 11 percent in the past five years, and afternoon drive audience has declined 6 percent. The only age bracket that has increased listening to NPR stations is the 65-plus audience