mramsey1Jun 12, 2014The Unfortunate Farce of Radio RatingsI just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...
mramsey1May 14, 2014What is Sean Hannity Smoking?“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in...
mramsey1Jan 19, 2014Buying Pandora can Increase Your Radio Station’s RatingsYes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently)...
mramsey1Dec 16, 2013Is News/Talk Really the Top Audio Format of 2013?Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really?...