top of page

Search


The Unfortunate Farce of Radio Ratings
I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...
mramsey1
Jun 12, 2014


What is Sean Hannity Smoking?
“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in...
mramsey1
May 14, 2014


Buying Pandora can Increase Your Radio Station’s Ratings
Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently)...
mramsey1
Jan 19, 2014


Is News/Talk Really the Top Audio Format of 2013?
Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really?...
mramsey1
Dec 16, 2013


Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
mramsey1
Nov 2, 2013


“The Number One Station is Pandora”
For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or...
mramsey1
Oct 16, 2013


Nielsen buys Arbitron…What it REALLY Means to You
It’s not just the Mayan apocalypse that passed uneventfully, it’s also the announcement of another transition – the one that may...
mramsey1
Dec 21, 2012


Here’s what Content you should have on your Digital Platforms
According to a new Nielsen study… Americans spend nearly a quarter of their time online on social networking sites and blogs, up from...
mramsey1
Aug 3, 2010
bottom of page
