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mramsey1
- Nov 7, 2016
Radio: There Will Be No More New Music Formats
If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the rest of your professional career. Because there never will be one ever again. What’s the next big new format? Radio has been asking that question forever. Most recently, the answer was Classic Hip Hop. Is it the next big thing? Maybe not (from Radio Ink): If you listened to Radio One CEO Alfred Liggins on his earnings call you might come to th
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mramsey1
- Feb 8, 2014
“What Else Ya Got?”
Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me so. But then he asked a question I hadn’t expected: “What else ya got?” Um, that’s it, I’m afraid! I had one project in mind and that was the one I was pitching. It never even occurred to me to have some kind of ace in the hole – a backup project in the event that my A pitch went down in flames. I think this is a big problem in the radio space
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mramsey1
- Nov 2, 2013
Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love. But what happens when new choices and the novelty packed into them abound? And not just “radio” choices, but attention-getting distractions which occupy the same block of time that otherwise would have been devoted to “radio”? It was legendary ad-man David Ogilvy who famously said “Encourage innovation. Change is our life blood, stagn
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mramsey1
- Aug 4, 2011
New Wi-Fi has a range of 62 miles. Yes, really.
Once upon a time Wi-FI could barely reach from one end of your house to the other. Pundits scoffed at the idea that the Internet could ever live in cars since traveling down the road meant an endless succession of somebody else’s (closed) Wi-Fi networks. Then folks realized that you could bring the Internet into the car with you, thanks to the 3G (or better) device in your pocket that you also occasionally used for making calls. Yeah, they said, but that’s clunky and awkward
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