mramsey1Mar 10, 2015Music Labels Don’t Understand the Real Value of MusicMemo to music labels: The “value” of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A...
mramsey1Feb 5, 2015How to Monetize your Online Radio StreamsLast week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...
mramsey1Oct 12, 2014How to Monetize Your PodcastWhat’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...
mramsey1Sep 17, 2014How Broadcasters Can Monetize Their Mobile AppsI have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so...