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mramsey1
- Sep 23, 2010
Radio’s Personalization Revolution
What’s the point in this, you might ask? The point is that value accrues to that which can be customized to my own interests and tastes. Indeed, it is the essence of digital technology in all its connected forms that my experience should be under my own control and will in all likelihood be different from yours. That’s not only a good thing – it’s the way the world is moving whether we like it or not. In other words, because it is possible it becomes inevitable, and it will i
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mramsey1
- Aug 4, 2010
The Power of Social Media finally comes to Radio
This type of service is, in other words, a very big deal. I’ve been talking about social media a lot lately not only because radio as an industry is so horribly deficient in this area in general, but also because it represents a vast opportunity for us all. And it’s one that’s well within reach. Watch this conversation with Janrain CEO Brian Kissel and see if all the pieces don’t start fitting together in your mind. The fix is within your grasp. Go for it. Janrain works fo
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mramsey1
- Aug 2, 2010
Triton’s Mike Agovino on Radio’s Social Media Future
Last week I ranted about the scope of radio’s social media problem (strongly recommended reading). Like it or not, control has shifted from the companies who own the media licenses to the consumers who own the new tools of media. And with that shift comes a new opportunity. What will it take for radio to grapple with this challenge and this opportunity? While Triton Media is not alone is pursuing an answer to this problem, they certainly seem to be first out of the gate. I
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