If you have ever logged on to a site and skipped the registration process by clicking the Facebook log-in button, then you have used a social sign-in. Yesterday I was talking to some of my digital partners and I asked them how many of their current projects include social sign-in. “All of them,” they said.  “For any site where there’s a user account.” A “user account” isn’t strictly something limited to e-commerce.  A user account is any frame of customization applied to a si

What’s the point in this, you might ask? The point is that value accrues to that which can be customized to my own interests and tastes. Indeed, it is the essence of digital technology in all its connected forms that my experience should be under my own control and will in all likelihood be different from yours. That’s not only a good thing – it’s the way the world is moving whether we like it or not. In other words, because it is possible it becomes inevitable, and it will i

This type of service is, in other words, a very big deal. I’ve been talking about social media a lot lately not only because radio as an industry is so horribly deficient in this area in general, but also because it represents a vast opportunity for us all.  And it’s one that’s well within reach. Watch this conversation with Janrain CEO Brian Kissel and see if all the pieces don’t start fitting together in your mind.  The fix is within your grasp.  Go for it. Janrain works fo

Last week I ranted about the scope of radio’s social media problem (strongly recommended reading).  Like it or not, control has shifted from the companies who own the media licenses to the consumers who own the new tools of media.  And with that shift comes a new opportunity. What will it take for radio to grapple with this challenge and this opportunity? While Triton Media is not alone is pursuing an answer to this problem, they certainly seem to be first out of the gate.  I