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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie
Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015,...
mramsey1
Oct 19, 2015


Think of Your Digital Platform as a Relationship Engine
One of my regular themes is that broadcasters must do a much better job of monetizing the conversation – the relationship – they have...
mramsey1
May 13, 2011


Wake up, Radio, to the Mobile Challenge
I’ve been pondering this question: Which way would consumers prefer to listen to the radio on their mobile devices, over the Internet or...
mramsey1
Nov 9, 2010
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