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    What Advertisers Want from Radio
    mramsey1
    • Jul 8, 2014

    What Advertisers Want from Radio

    What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case, an “anti-agency” head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A’s from hivio 2014, the audio future festival. Among the questions Ric answers: What kind audio do you buy? Why? What is the BEST thing about the audio space from the advertiser’s perspect
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    Images of hivio 2014 – the Audio Future Festival
    mramsey1
    • Jun 5, 2014

    Images of hivio 2014 – the Audio Future Festival

    I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas, inspiration, and compelling Q&A for radio, online radio, digital audio, and podcasting (I’m only pretending those are separate categories, of course). I also wanted to create an event that folks would be proud to attend not only because of the information and the networking, but also because it was just plain fun. Here are some images from hivi
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    hivio 2014 – Check Out the Amazing Lineup
    mramsey1
    • Mar 10, 2014

    hivio 2014 – Check Out the Amazing Lineup

    Wouldn’t it be great if the audio space had its own little version of SXSW? A place for the cool kids in and around the radio world to meet and play together? No matter if they were US or international, broadcasters, podcasters, commercial or public media, online radio, agencies, technologists in the audio space, storytellers, talent, or artists? The wait is over. Today I’m proud to announce the kickoff of the utterly unique hivio 2014 – the second annual audio future festiva
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    Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2
    mramsey1
    • May 24, 2013

    Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2

    Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy” radio, for example, they “invest” in it), and he has strong feelings on radio’s place in the mediasphere. If you read no other part of this interview, skip to the last few paragraphs. This is Part 2 of our conversation. Find Part 1 here. Watch the video of our conversation or check out the highly abbreviated transcript below. Prefer audio? Try t
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    We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part
    mramsey1
    • May 23, 2013

    We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part

    Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy” radio, for example, they “invest” in it), and he has strong feelings on radio’s place in the mediasphere. If you read no other part of this interview, skip to the last few paragraphs. This is Part 1 of our conversation. Part 2 posts tomorrow. Watch the video of our conversation or check out the highly abbreviated transcript below. Prefer audio?
    1 view0 comments
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