mramsey1Feb 8, 2014“What Else Ya Got?”Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me...
mramsey1Nov 2, 2013Radio is Afraid of ChangeThere’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
mramsey1Jun 7, 2011Radio’s “Chocolate” ProblemHow do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer...