mramsey1Dec 11, 2017What Christmas Means for RadioThe title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark...
mramsey1Dec 12, 2016Media Unplugged: The Best Marketer of the Year – Your Fans!Will ad-blocking save the advertising industry? And… The best marketer of the year? Your fans! Plus, rants and raves about the app that...
mramsey1Feb 16, 2016What Making Radio Interactive Really MeansRemember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for...
mramsey1Dec 14, 2015What if Christmas Music on Radio Isn’t Popular After All?The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...