The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not the meaning I’m talking about either. Christmas is a time of hope, of kindness, of togetherness, of love, and of nostalgia. And in an era of political divi
Will ad-blocking save the advertising industry? And… The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don’t have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. It’s episode 55 – the final chapter of the year – of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the p
Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for kids that will set their imaginations free: Users upload design files via Mattel’s proprietary Design App, which works on Android or iOS devices, and can print parts to be assembled into toys. Terry Wohlers, founder and principal analyst at industry research firm Wohlers Associates, said “It should help to unlock the creative juices of our yout
The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if something else is going on here? What if Christmas music is the thing you hear when you’re in the right place rather than being the thing
5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas, and Microsoft and Apple Let There Be Peace on Earth. It’s episode 32 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. For show notes go to the Media Unplug
What does it have to do with your core business? Why should you even bother? We’re stretched too thin. There’s no time. You might think all of these objections would face the folks at NBC News, too. They are, after all, a TV news division and always under the scrutiny of profit-obsessed overlords. Even so, NBC News produced a video of storyteller-extraordinaire and Dateline anchor Keith Morrison doing his characteristically dramatic reading of How The Grinch Stole Christmas.
I’m always on the lookout for great things broadcasters do that make a difference in the lives of their consumers – the things that make radio unlike anything else. This video came across my email this week and is squarely in that category. Wally is a terrific personality with Christian broadcaster WAY Media and is syndicated to a slew of stations across the country. Recently, he collaborated with artists TobyMac, Building 429, Sidewalk Prophets, Jamie Grace, Fireflight, Mi