Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...

How do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer...

There is no better excuse for poor performance on the stuff that really matters than “it’s not in the budget.” That’s because the stuff...

Culture is central to fabulously successful online retailer Zappos.  And that culture has grown from the company’s foundational core...

Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...

David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...

Don’t let the fuss over the merger of unprofitable Newsweek with the not yet profitable Daily Beast fool you. There is indeed gold in...

If the average broadcaster (and I mean the average one) ran Starbucks, what would that experience be like? Would it be even remotely like...

Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom....

Tom Asacker is one of my favorite marketing change-makers.  He is a popular speaker around the world and works directly with the...

You can learn a lot from Twitter – and not just about Twitter, but also about how to spread messages about anything to anyone any way....

Youngmee Moon is the author of Different: Escaping the Competitive Herd This is the second and final part of our conversation. You can...

Youngmee Moon is the author of Different: Escaping the Competitive Herd This is a truly enlightening conversation, and you can catch the...

From one of Dial Global’s “Simply About Music” (SAM) affiliates, courtesy of Beau Phillips: There’s a SAM affiliate in Illinois that’s...

Creating an impression which lasts. This is forgotten when we obsess on legendary call letters even when the legend is only in our minds,...

Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of...

Would this be another long-since-robbed tomb?  Would it contain anything at all? Carter peered into the hole. “Can you see anything?”...

In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...