10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
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mramsey1
Jun 7, 2011
Radio’s “Chocolate” Problem
How do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer...
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mramsey1
May 18, 2011
Radio: Be Like Mario
There is no better excuse for poor performance on the stuff that really matters than “it’s not in the budget.” That’s because the stuff...
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mramsey1
Jan 22, 2011
What Broadcasters can learn about Culture from Zappos
Culture is central to fabulously successful online retailer Zappos. And that culture has grown from the company’s foundational core...
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mramsey1
Jan 19, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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mramsey1
Dec 6, 2010
Smarter, Faster, Cheaper Marketing Strategies for your Media Brand
David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...
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mramsey1
Nov 18, 2010
You’re in the Brand Amplification Business
Don’t let the fuss over the merger of unprofitable Newsweek with the not yet profitable Daily Beast fool you. There is indeed gold in...
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mramsey1
Nov 4, 2010
You’re in the Experience Business
If the average broadcaster (and I mean the average one) ran Starbucks, what would that experience be like? Would it be even remotely like...
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mramsey1
Nov 3, 2010
How to Unlock the Hearts and Minds of your Consumers
Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom....
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mramsey1
Nov 3, 2010
Opportunity Screams for Radio – Talking with Tom Asacker
Tom Asacker is one of my favorite marketing change-makers. He is a popular speaker around the world and works directly with the...
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mramsey1
Oct 19, 2010
How to Spread your Message
You can learn a lot from Twitter – and not just about Twitter, but also about how to spread messages about anything to anyone any way....
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mramsey1
Sep 28, 2010
How to be “Different” – Part 2
Youngmee Moon is the author of Different: Escaping the Competitive Herd This is the second and final part of our conversation. You can...
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mramsey1
Sep 27, 2010
How to be “Different” – Part 1
Youngmee Moon is the author of Different: Escaping the Competitive Herd This is a truly enlightening conversation, and you can catch the...
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mramsey1
Sep 4, 2010
A Facebook Promotion that’s actually about Ratings
From one of Dial Global’s “Simply About Music” (SAM) affiliates, courtesy of Beau Phillips: There’s a SAM affiliate in Illinois that’s...
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mramsey1
Sep 2, 2010
Your Brand Must Create a Lasting Impression
Creating an impression which lasts. This is forgotten when we obsess on legendary call letters even when the legend is only in our minds,...
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mramsey1
Sep 1, 2010
Radio’s Social Media Lessons from Hollywood
Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of...
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mramsey1
Aug 16, 2010
A Brand is a Box of Mystery
Would this be another long-since-robbed tomb? Would it contain anything at all? Carter peered into the hole. “Can you see anything?”...
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mramsey1
Jul 27, 2010
Branding Lessons for Radio from Comic-Con
In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...
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