mramsey1Feb 13, 2014Lessons for Your Radio Brand from Anchorman 2Is your radio brand just a radio brand? This past holiday season one movie changed what it means to be a “movie,” and there’s a lesson...
mramsey1Sep 14, 2013What’s Your Sign?Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
mramsey1Jul 30, 2013Lessons for Radio from a World-Class Brand: The San Diego ZooWhat could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this...
mramsey1Jul 11, 2013Once Upon a Time in the Land of PPMAre you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...