mramsey1Feb 20, 2017It’s Time For Radio To Make Spots ShorterYouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
mramsey1Jul 8, 2014What Advertisers Want from RadioWhat do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...
mramsey1May 24, 2013Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
mramsey1Jul 2, 2012PPM and Agency: Crack meet AddictRecently I heard a story of a station in a large market whose ratings have skyrocketed recently. What sort of genius programming is...