mramsey1Jun 21, 2017Audio Advertisers: It’s Time To Make Spots Much ShorterThis was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
mramsey1Aug 2, 2016hivio 2016 – How Pandora is Changing Audio AdvertisingLizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
mramsey1Apr 13, 2016Oh No! Listeners Switch Stations! It’s the End of the World!So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...
mramsey1Oct 11, 2015Why Are You Trusting Your Ratings to Nielsen?I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...