mramsey1Sep 20, 2018Pandora’s Future in Your CarToday Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune...
mramsey1Jan 11, 2017Younger Audiences Hate Ads Even More Than You DoAccording to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
mramsey1Dec 2, 2016And the Future of Radio is…I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
mramsey1Mar 16, 2016Audio is a Feature, Not an IndustrySo what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors...
mramsey1Feb 17, 2016Radio: The BBC Is Trying to Tell You SomethingThe BBC will reportedly abolish its radio and television divisions. BBC-produced radio and TV will still exist, of course, but they will...
mramsey1Feb 8, 2016No AM Radio? Automakers Should Listen To Their CustomersNow I am as pro-technology as anyone you’ll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because...
mramsey1Jan 28, 2015Radio Survey: To Simulcast Spots or Not to Simulcast SpotsIn the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
mramsey1Nov 11, 2014What Happens When Ariana Grande Conquers America?One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While...
mramsey1Oct 30, 2014Will Half of Terrestrial Radio Stations Disappear?A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
mramsey1Oct 17, 2014The Future of Radio – According to TeensA recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the...
mramsey1Oct 8, 2014If CNN’s Ratings “Don’t Matter,” Why Do Yours?The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
mramsey1Sep 15, 2014How “Smartcuts” Can Transform Your Media BrandQuick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
mramsey1Feb 3, 2014Apple and Google Want the Car Dashboard – NowDear Radio Listeners: Apple and Google want you! Even (and perhaps especially) when you’re in your car. Here’s a video showing some of...
mramsey1Jan 7, 2014Hulu and the Star-Making Future of RadioI have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a...
mramsey1Jan 5, 2014Predictions for Radio in 2014Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car –...
mramsey1Nov 2, 2013Radio is Afraid of ChangeThere’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
mramsey1Aug 22, 2013Newspaper Lessons in Transformation for Radio BroadcastersInvariably, that means some in the industry will become leaders while the rest become followers and even also-rans. Mike Hodges is one of...
mramsey1May 15, 2013What Radio can learn from ABC TVA few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called...
mramsey1Apr 25, 2013Simulcasting Radio Spots Online? Open your CheckbookSo which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
mramsey1Apr 23, 2013Dear Arbitron, What about Asian Americans?Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...