Pandora’s Future in Your Car
Today Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune...
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mramsey1
- Jan 11, 2017
Younger Audiences Hate Ads Even More Than You Do
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
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mramsey1
- Dec 2, 2016
And the Future of Radio is…
I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
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mramsey1
- Mar 16, 2016
Audio is a Feature, Not an Industry
So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors...
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mramsey1
- Feb 17, 2016
Radio: The BBC Is Trying to Tell You Something
The BBC will reportedly abolish its radio and television divisions. BBC-produced radio and TV will still exist, of course, but they will...
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mramsey1
- Feb 8, 2016
No AM Radio? Automakers Should Listen To Their Customers
Now I am as pro-technology as anyone you’ll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because...
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mramsey1
- Jan 28, 2015
Radio Survey: To Simulcast Spots or Not to Simulcast Spots
In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
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mramsey1
- Nov 11, 2014
What Happens When Ariana Grande Conquers America?
One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While...
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mramsey1
- Oct 30, 2014
Will Half of Terrestrial Radio Stations Disappear?
A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
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mramsey1
- Oct 17, 2014
The Future of Radio – According to Teens
A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the...
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mramsey1
- Oct 8, 2014
If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
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mramsey1
- Sep 14, 2014
How “Smartcuts” Can Transform Your Media Brand
Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
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mramsey1
- Feb 3, 2014
Apple and Google Want the Car Dashboard – Now
Dear Radio Listeners: Apple and Google want you! Even (and perhaps especially) when you’re in your car. Here’s a video showing some of...
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mramsey1
- Jan 6, 2014
Hulu and the Star-Making Future of Radio
I have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a...
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mramsey1
- Jan 4, 2014
Predictions for Radio in 2014
Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car –...
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mramsey1
- Nov 2, 2013
Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
- Aug 21, 2013
Newspaper Lessons in Transformation for Radio Broadcasters
Invariably, that means some in the industry will become leaders while the rest become followers and even also-rans. Mike Hodges is one of...
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mramsey1
- May 15, 2013
What Radio can learn from ABC TV
A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called...
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mramsey1
- Apr 25, 2013
Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
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mramsey1
- Apr 23, 2013
Dear Arbitron, What about Asian Americans?
Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...
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