6 Reasons Your Station Should Do Perceptual Research
Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...
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mramsey1
- Jan 2, 2017
Long-Term Trends in Radio Listening Revealed
One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
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mramsey1
- Aug 1, 2016
How Radio Ads Influence Generation X
Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...
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mramsey1
- Apr 13, 2016
Oh No! Listeners Switch Stations! It’s the End of the World!
So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...
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mramsey1
- Sep 11, 2015
Christian Music Radio: 10 Secrets of Success Revealed
Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...
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mramsey1
- Jan 20, 2015
Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue
In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
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mramsey1
- Dec 4, 2014
Would Today’s Youth Miss Radio if it Went Away?
In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...
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mramsey1
- Oct 30, 2014
Will Half of Terrestrial Radio Stations Disappear?
A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
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mramsey1
- Apr 17, 2014
This is Research Steve Jobs Never Would Have Used
I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me....
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mramsey1
- Mar 13, 2014
FM Chip in Cell Phones means More Radio Listening? Don’t Count on It
Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this...
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mramsey1
- Sep 24, 2013
What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
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mramsey1
- May 2, 2012
Fred Jacobs on the Emotional Attractions to Radio
In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
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mramsey1
- Jul 27, 2011
New survey shows when FM is built-in to mobile phones, most consumers don’t use it
How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the...
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mramsey1
- Nov 15, 2010
New Survey warns: Radio must be Irreplaceable
Okay radio listeners, if your stations vanished tomorrow, would you miss them? Would you care? This is a critical question in that it...
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mramsey1
- Jun 17, 2008
Is Radio Time Spent Listening Really Up among Younger Listeners?
From Radio Ink: Paragon Media Strategies has taken a second look at young people, radio, and new media, and it’s got some good news:...
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mramsey1
- Jun 9, 2008
Mass 2 One and Mercury Research
Moving forward, one of my many projects will be an association with the gang at Mass 2 One Media. I will be helping them to provide...
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mramsey1
- Jan 11, 2008
Where’s the “Great Debate”?
From today’s news: CRS-39 Agenda Updated With Research Panels NASHVILLE — January 10, 2008: Two panels focusing on radio research have...
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mramsey1
- Apr 25, 2007
Bridge Ratings: Sweat the cell phone and don’t count on HD
Bridge Ratings has released updated tech trend information, and as usual there’s a lot to chew on. First, you should keep in mind that...
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mramsey1
- Apr 12, 2007
How will Arbitron’s PPM affect YOUR station?
Arbitron’s PPM will undoubtably have great consequences for the way the radio industry markets and programs its stations. But what are...
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mramsey1
- Mar 4, 2007
New Research on Country Radio Listeners revealed
Here are a couple more research-related tidbits from the Country Radio Seminar. These are from an online study fielded by the wonderful...
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