mramsey1Apr 28, 20176 Reasons Your Station Should Do Perceptual ResearchPerceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...
mramsey1Jan 2, 2017Long-Term Trends in Radio Listening RevealedOne of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
mramsey1Aug 1, 2016How Radio Ads Influence Generation XRemember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...
mramsey1Apr 13, 2016Oh No! Listeners Switch Stations! It’s the End of the World!So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...