mramsey1Apr 28, 20176 Reasons Your Station Should Do Perceptual ResearchPerceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...
mramsey1Jan 3, 2017Long-Term Trends in Radio Listening RevealedOne of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
mramsey1Aug 1, 2016How Radio Ads Influence Generation XRemember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...
mramsey1Apr 13, 2016Oh No! Listeners Switch Stations! It’s the End of the World!So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...
mramsey1Sep 11, 2015Christian Music Radio: 10 Secrets of Success RevealedNobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...
mramsey1Jan 20, 2015Survey: Radio Managers Anticipate Dramatic Rise in Digital RevenueIn the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
mramsey1Dec 4, 2014Would Today’s Youth Miss Radio if it Went Away?In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...
mramsey1Oct 30, 2014Will Half of Terrestrial Radio Stations Disappear?A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
mramsey1Apr 18, 2014This is Research Steve Jobs Never Would Have UsedI have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me....
mramsey1Mar 13, 2014FM Chip in Cell Phones means More Radio Listening? Don’t Count on ItLast week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this...
mramsey1Sep 25, 2013What’s REALLY Happening To Radio Listening? Read This…In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
mramsey1May 3, 2012Fred Jacobs on the Emotional Attractions to RadioIn this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
mramsey1Jul 27, 2011New survey shows when FM is built-in to mobile phones, most consumers don’t use itHow many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the...
mramsey1Nov 16, 2010New Survey warns: Radio must be IrreplaceableOkay radio listeners, if your stations vanished tomorrow, would you miss them? Would you care? This is a critical question in that it...
mramsey1Jun 18, 2008Is Radio Time Spent Listening Really Up among Younger Listeners?From Radio Ink: Paragon Media Strategies has taken a second look at young people, radio, and new media, and it’s got some good news:...
mramsey1Jun 9, 2008Mass 2 One and Mercury ResearchMoving forward, one of my many projects will be an association with the gang at Mass 2 One Media. I will be helping them to provide...
mramsey1Jan 11, 2008Where’s the “Great Debate”?From today’s news: CRS-39 Agenda Updated With Research Panels NASHVILLE — January 10, 2008: Two panels focusing on radio research have...
mramsey1Apr 26, 2007Bridge Ratings: Sweat the cell phone and don’t count on HDBridge Ratings has released updated tech trend information, and as usual there’s a lot to chew on. First, you should keep in mind that...
mramsey1Apr 12, 2007How will Arbitron’s PPM affect YOUR station?Arbitron’s PPM will undoubtably have great consequences for the way the radio industry markets and programs its stations. But what are...
mramsey1Mar 5, 2007New Research on Country Radio Listeners revealedHere are a couple more research-related tidbits from the Country Radio Seminar. These are from an online study fielded by the wonderful...