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    6 Reasons Your Station Should Do Perceptual Research
    mramsey1
    • Apr 28, 2017

    6 Reasons Your Station Should Do Perceptual Research

    Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...
    2 views0 comments
    Long-Term Trends in Radio Listening Revealed
    mramsey1
    • Jan 3, 2017

    Long-Term Trends in Radio Listening Revealed

    One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
    3 views0 comments
    How Radio Ads Influence Generation X
    mramsey1
    • Aug 1, 2016

    How Radio Ads Influence Generation X

    Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...
    3 views0 comments
    Oh No! Listeners Switch Stations! It’s the End of the World!
    mramsey1
    • Apr 13, 2016

    Oh No! Listeners Switch Stations! It’s the End of the World!

    So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...
    8 views2 comments
    Christian Music Radio: 10 Secrets of Success Revealed
    mramsey1
    • Sep 11, 2015

    Christian Music Radio: 10 Secrets of Success Revealed

    Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...
    9 views0 comments
    Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue
    mramsey1
    • Jan 20, 2015

    Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

    In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
    1 view0 comments
    Would Today’s Youth Miss Radio if it Went Away?
    mramsey1
    • Dec 4, 2014

    Would Today’s Youth Miss Radio if it Went Away?

    In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...
    2 views0 comments
    Will Half of Terrestrial Radio Stations Disappear?
    mramsey1
    • Oct 30, 2014

    Will Half of Terrestrial Radio Stations Disappear?

    A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
    2 views0 comments
    This is Research Steve Jobs Never Would Have Used
    mramsey1
    • Apr 18, 2014

    This is Research Steve Jobs Never Would Have Used

    I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me....
    2 views0 comments
    FM Chip in Cell Phones means More Radio Listening? Don’t Count on It
    mramsey1
    • Mar 13, 2014

    FM Chip in Cell Phones means More Radio Listening? Don’t Count on It

    Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this...
    1 view0 comments
    What’s REALLY Happening To Radio Listening? Read This…
    mramsey1
    • Sep 25, 2013

    What’s REALLY Happening To Radio Listening? Read This…

    In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
    4 views0 comments
    Fred Jacobs on the Emotional Attractions to Radio
    mramsey1
    • May 3, 2012

    Fred Jacobs on the Emotional Attractions to Radio

    In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
    2 views0 comments
    New survey shows when FM is built-in to mobile phones, most consumers don’t use it
    mramsey1
    • Jul 27, 2011

    New survey shows when FM is built-in to mobile phones, most consumers don’t use it

    How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the...
    2 views0 comments
    New Survey warns:  Radio must be Irreplaceable
    mramsey1
    • Nov 16, 2010

    New Survey warns: Radio must be Irreplaceable

    Okay radio listeners, if your stations vanished tomorrow, would you miss them?  Would you care? This is a critical question in that it...
    2 views0 comments
    mramsey1
    • Jun 18, 2008

    Is Radio Time Spent Listening Really Up among Younger Listeners?

    From Radio Ink: Paragon Media Strategies has taken a second look at young people, radio, and new media, and it’s got some good news:...
    2 views0 comments
    mramsey1
    • Jun 9, 2008

    Mass 2 One and Mercury Research

    Moving forward, one of my many projects will be an association with the gang at Mass 2 One Media. I will be helping them to provide...
    1 view0 comments
    mramsey1
    • Jan 11, 2008

    Where’s the “Great Debate”?

    From today’s news: CRS-39 Agenda Updated With Research Panels NASHVILLE — January 10, 2008: Two panels focusing on radio research have...
    1 view0 comments
    mramsey1
    • Apr 26, 2007

    Bridge Ratings: Sweat the cell phone and don’t count on HD

    Bridge Ratings has released updated tech trend information, and as usual there’s a lot to chew on. First, you should keep in mind that...
    1 view0 comments
    mramsey1
    • Apr 12, 2007

    How will Arbitron’s PPM affect YOUR station?

    Arbitron’s PPM will undoubtably have great consequences for the way the radio industry markets and programs its stations. But what are...
    1 view0 comments
    mramsey1
    • Mar 5, 2007

    New Research on Country Radio Listeners revealed

    Here are a couple more research-related tidbits from the Country Radio Seminar. These are from an online study fielded by the wonderful...
    1 view0 comments
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