Arbitron’s PPM will undoubtably have great consequences for the way the radio industry markets and programs its stations.
But what are those consequences?
Do you have an opinion on how PPM will influence the way you market and program your station?
Do you have a thought on what conventional wisdom will – and won’t – apply in a PPM world?
Take this very brief survey and let me know. I’ll report back an overview of what I discover later.
Note: Act fast. This survey is only open for the next few days.